- Vision brand:

1. Continuously improve product quality and develop new products at a high level
2. Give customers the best products with the shortest response time.
3. Maintaining and growing domestic market, export expansion.
4. Just trying to grow, increasing the level of brand awareness overseas.
5. Become one of the manufacturers and provide effective medicines, the most prestigious in the country and the region.

- Mission: The branded products are manufactured with QMMEDIPHAR Prestige-Quality - Efficiency satisfy desires QMMEDIPHAR Quality-For Public Health.
- The objectives in the short term and long-term oriented development strategy of international integration period:
Strategic mission of the company is building QMMEDIPHAR become one of Vietnam's pharmaceutical companies to develop comprehensive and strong in the field of pharmaceutical manufacturing business grew revenue 15% (stage 2008 - 2010) to 20% in the period 2011 to 2013 and increase each year from 25% - 50% or more from 2014 and subsequent years. The investment program shall:

1. Modernizing the organization and business management.
2. Modernization of technical and technological updating and total quality management.
3. Develop research programs - developing new products to match health care community.
4. Continuous training - human resource development and attracting talent.
5. Building and improving the distribution network and integrated marketing system.
6. Links, in partnership with the Company, the professional associations at home and abroad.